Effective Date: March 1, 2026

1. Who We Are

Bloom is a labor companion app developed and operated by Made for This Birth LLC. When this policy refers to "we," "us," or "our," it means Made for This Birth LLC. When it refers to "you" or "your," it means you — the person using Bloom.

Questions? Reach us at support@bloombirthapp.com.

2. What Data Bloom Collects

Data Stored Locally on Your Device

The following data is created and stored entirely on your device. It never leaves your phone unless you choose to share it:

• Contraction timing data — start times, end times, durations, and intervals between surges
• Session records — saved contraction timing sessions and any labels you give them
• Your preferences and settings — color theme, content preferences, breathing technique selections, and personalization choices
• Your personal anchors — any words, intentions, or prayers you write within the app
• Your photos — any images you add to your visual focus library

This data is stored using Apple's standard on-device storage. We do not have access to it. We cannot see it. If you delete the app, this data is deleted.

Anonymous Analytics

We use Firebase Analytics (provided by Google) to collect anonymous usage data that helps us improve Bloom. This includes:

• Which features are used (e.g., how often breathing guidance is opened)
• General app performance data (crash reports, load times)
• Device type and operating system version
• Country-level location (never precise location)

This data is aggregated and anonymous. It cannot be used to identify you personally.

Subscription Information

If you subscribe to Full Bloom, your purchase is processed by Apple through the App Store and managed by RevenueCat. We receive:

• An anonymous subscriber identifier
• Your subscription status (active, expired, trial)
• Purchase dates and plan type

We do not receive your name, email address, Apple ID, or payment information through this process.

3. What We Do Not Collect

4. How We Use Your Data

The anonymous analytics data we collect is used exclusively to:

• Understand how women use Bloom so we can improve the experience
• Identify and fix technical issues
• Decide which features to develop next
• Measure the overall health and performance of the app

We do not use your data for advertising. We do not build user profiles. We do not sell, rent, or share your data with third parties for marketing purposes.

5. Third-Party Services

Bloom uses two third-party services:

• Firebase Analytics (Google) — for anonymous usage analytics. Google's privacy policy
• RevenueCat — for subscription management. RevenueCat's privacy policy

6. Data Sharing

Bloom includes a feature that lets you generate a PDF summary of your contraction timing data to share with your care team. This sharing is entirely initiated by you — we are not involved in the transmission and do not receive a copy.

7. Data Retention

Your contraction data and personal content exist only on your device. We do not store copies. When you delete the app or clear its data, that information is gone.

Anonymous analytics data is retained by Firebase according to Google's standard data retention policies (typically 14 months for event-level data).

8. Children's Privacy

Bloom is designed for adults. We do not knowingly collect data from children under the age of 13.

9. Your Rights

Because Bloom stores personal data locally and does not require account creation, you have direct control over your data at all times. You can:

• Delete any saved sessions, anchors, or photos within the app
• Delete the app entirely to remove all local data
• Contact us to request information about what anonymous analytics data may exist

If you are a resident of the European Economic Area, California, or another jurisdiction with specific data protection laws, you may have additional rights. Please contact us at support@bloombirthapp.com.

10. Security

Your personal content is protected by the security features built into your Apple device. Since we do not store personal data on our servers, there is no central database that could be compromised.

11. Changes to This Policy

If we make changes to this privacy policy, we will update the effective date at the top and, for significant changes, provide notice within the app.

12. Contact Us